Work
Storefronts, product sites and internal tools. The ones with a case study go into how they were built and what each decision cost.
11 projects
Case study2026 · Marketing site
UFUQ
A concept site for a residential resort on Egypt's Red Sea coast — Arabic first and fully bilingual, a masterplan drawn like an architect's sheet with all 120 homes on it, and an optional 3D aerial tour built from the same site model.
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Case study2026 · Web app
Marsa Dental & Orthodontics
A dentist's chair on a working clinic system: an FDI tooth chart, work priced tooth by tooth that becomes the bill at the desk, braces followed as a case — session, wires, instalments — and medical alerts that speak up before an extraction or a penicillin prescription.
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Case study2026 · Web app
Baya Education
A production learning platform for an Egyptian Grade-12 chemistry course — sold by the module, with lecture content that genuinely cannot be downloaded, quizzes graded on the server, and a staff portal that runs the business end of it. It has real students on it today.
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Case study2026 · Booking
Marsa Clinics
A booking and queue system for a four-doctor clinic, shown as a working demo — patients book and follow their turn from a phone, reception runs the day, a waiting-room screen calls numbers aloud in Arabic, the doctor writes the visit, and the owner reads the week.
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Case study2026 · Web app
Nafs Tracker
An Arabic-first worship tracker for daily Islamic practice — prayers, adhkār, a full muṣḥaf, fasting and more — rebuilt from a single 8,000-line file into a tested module system, then redesigned so it opens on the rhythm of your day rather than on a score.
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Case study2026 · E-commerce
Kalite Men's Wear
A bilingual storefront and admin for a Cairo menswear factory selling direct for the first time — from a 266-pixel logo sent over WhatsApp to an Arabic-first shop, a written brand system, and a panel the owner uses to run the catalogue and stock.
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Case study2026 · E-commerce
CERNY STORE
An Arabic-first storefront for an Egyptian hardware importer — built from the shop's own PDF price list, with product photography generated rather than licensed, and a checkout that runs end to end without a server.
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Case study2026 · Marketing site
Prime Garage
A showroom site for an Egyptian pre-owned car dealer — from a supplied brand kit and photography to a searchable collection, a detail page for every car, and leads that arrive in WhatsApp already written.
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Case study2026 · E-commerce
MORA Specialty Coffee
A complete storefront for an Egyptian coffee roaster — from a supplied brand identity to a working checkout, an order that can be tracked, and an admin panel that actually runs the shop.
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Case study2026 · Desktop app
Lumen
A desktop video player for people who learn from recorded lectures — bookmarks and notes pinned to the exact second, a searchable transcript, course progress, and a library that survives moving and renaming your files.
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Case study2026 · E-commerce
La Piazza
A bilingual restaurant platform for an Egyptian Italian kitchen — Arabic and English as equals, online ordering with real promo-code maths, table reservations that respect each branch's opening hours, and a role-gated admin panel with live analytics.
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